There's The Doors standing outside the original Hard Rock Café in downtown Los Angeles. The story was that after they took the Morrison Hotel photos, a few blocks away, Jim Morrrison wanted to go have something to drink. It was late afternoon and they decided to drive down to Skid Row where all the bars were. As they drove down there looking for a likely spot to go in, they spotted this Hard Rock Café out of the windows of John Densmore’s Volkswagen van and said “Oh, we gotta go in there!” Here's the address and what it look like now…
300 East 5th Street, Los Angeles, 90013
They took some photos inside and outside the Hard Rock Café and used it for the back of The Morrison Hotel album.
The Doors actually named the each side of the record. Side one: Hard Rock Cafe – Side two: Morrison Hotel
The Hard Rock Cafe as we know it now has nothing to do with the bar where the photos were taken. Peter Morton & Isaac Tigrett who founded Hard Rock Cafe were opening up their first restaurant in London and asked The Doors for permission saying “Do you mind if we use the name Hard Rock Cafe? We’re starting a café here in London and we’d like to use the name off your album.” And they said “No, go ahead, fine.”