Check out The Doors standing outside the original Hard Rock Café in downtown Los Angeles.
On December 17, 1969, after The Doors took what would become the “Morrison Hotel” album cover photos, Jim Morrrison wanted to get a drink. It was late in the afternoon so they decided to drive down to Skid Row where all the bars were. As they drove though downtown Los Angeles looking for a spot to go in, they spotted the Hard Rock Café out of the windows of John Densmore’s Volkswagen van and said,
“Oh, we gotta go in there!”
The Doors took some more photos inside and outside the Hard Rock Café and used them for the back cover of The Morrison Hotel album as well as the inner gatefold.
Here’s “Morrison Hotel” album gatefold of the record.
Here’s the address of the Hard Rock Cafe and what it looks like today…
300 East 5th Street, Los Angeles, 90013
The Doors actually named the each side of the record. Side One: Hard Rock Cafe and Side Two: Morrison Hotel
The Hard Rock Cafe as we know it now has nothing to do with the bar where these photos were taken. Peter Morton & Isaac Tigrett who founded Hard Rock Cafe were opening up their first restaurant in London and asked The Doors for permission to use the name. they asked…
“Do you mind if we use the name Hard Rock Cafe? We’re starting a café here in London and we’d like to use the name off your album.” And they said “No, go ahead, fine.”