"Be Here Now" the third studio album by Oasis was released in August 1997. The release date in each region was commemorated on the calendar pictured on the sleeve. The dating "encouraged fans to believe that to buy a copy on the day it appeared was to participate in some kind of historical event."
The cover image was shot in April 1997 at Stocks House in Hertfordshire, the former home of Victor Lownes, the head of the Playboy Clubs in the UK until 1988. It features Oasis standing outside the hotel surrounded by assorted props. At the center of the image is a Rolls Royce floating in a swimming pool. The photographer Michael Spencer Jones said the original concept involved shooting each band member in various locations around the world, but when the cost proved prohibitive, the shoot was relocated to Stocks House.
Stocks Rd, Aldbury, Tring, Hertfordshire HP23 5RX, UK
Despite various meanings people have tried to read into the selection of the cover props, Jones said Noel Gallagher simply selected items from the BBC props store he thought would look good in the picture. Two of the props that had considered thought in their inclusion were the inflatable globe (intended as a homage to the sleeve of Definitely Maybe) and the Rolls Royce, which was suggested by Paul "Bonehead" Arthurs.