“Be Here Now” the third studio album by Oasis was released in August 1997. The release date in each region was commemorated on the calendar pictured on the cover sleeve and on the back cover of the CD booklet. By dating the album they felt it would encourage fans to believe that buying a copy on the day it appeared was to participate in some kind of historical event.
The first release date was the was Thursday, August 21, 1997.
The second release date was Tuesday, August 26, 1997.
The cover image was shot in April 1997 at Stocks House in Hertfordshire, the former home of Victor Lownes, the head of the Playboy Clubs in the UK until 1988. It features Oasis standing outside the hotel surrounded by assorted props. At the center of the image is a Rolls Royce floating in a swimming pool that pays hidden homage to The Beatles.
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