Jack White has 3 custom Gretsch Rancher Acoustic Guitars that he named "Claudette," Rita," and "Veronica" because of their colors. Each of them has a photo on the back of the person the guitar is named after.
Here's what Jack had to say when asked about his custom Gretsch Guitars….
"Claudette Colbert is on the orange one I used in The Raconteurs and White Stripes. Rita Hayworth is on the white one you see me carrying around in the Great Northern Lights DVD. The white and gold one I use in The Dead Weather has Veronica Lake on the back. So I’ve got a brunette, a redhead, and a blonde—one for each band. An incredible tattoo artist in Cincinnati, Ohio, named Kore Flatmo did the work for me. I saw the portraits he had done tattooing, and I bought him a really nice wood-burning tool to burn those images into the backs of my guitars."
"Rita" – is the white guitar with the red pick guard that Jack named after Rita Hayworth. He uses it when with The White Stripes.
"Claudette" – is the orange guitar that Jack named after Claudette Colbert. He uses it when with The Raconteurs.
This one also has Jack White III on the back of the head stock.
"Veronica" – is a white and gold one that Jack named after Veronica Lake. That's the mysterious one he uses it when with The Dead Weather. He doesn't use it that often as he plays drums with The Dead Weather.
Before these 2011 SXSW photos above a feelnumb.com reader sent us the photo below of "Veronica"…and said, she's only been out once, and that's for Old Mary, played during Sea of Cowards live at Third Man Records.
Thanks to feelnumb.com readers Kali Durga & Narayana for info and photos on the guitars.




























Hey there– A decent shot of Veronica showed up yesterday from the SxSW festival: http://farm6.static.flickr.com/5216/5534160446_253b292390_z.jpg. Looks like he used the exact same photo of Veronica Lake that you posted above.
Original source is here: http://littleroom.whitestripes.net/index.php?showtopic=68396&view=findpost&p=1998323
pickguards and sides are different in the two pics of the "orange" one.
thanks for the head-up we updated the photo.
Thanks,
feelnumb.com
Thanks Kali,
I gave you a shout out on the story. Pix look great.
Raul
I think youll find that is veronica and it is an acoustic
It wasn’t Veronica in the original post. Raul updated what he’d written after Narayana and I provided the info and links in the comments– Note his final sentence above: “Thanks to feelnumb.com readers Kali Durga & Narayana for info and photos on the guitars.”