Radiohead released their groundbreaking album “OK Computer” in June of 1997.
With it’s release the band included several unconventional promotional items that have now become collectables. First, there was this 3.5 inch floppy disk with Radiohead “OK Computer“ screen savers for Windows 3.1 or 95.
Then there was this FM radio in the shape of a desktop computer.
In America, Capitol Records sent 1,000 cassette players to prominent members of the press and music industry, each with a copy of the album permanently glued inside. The sticker on the Walkman said Radiohead OK Computer with the July 1, 1997 US release date.
On delivery to Capitol, the label lowered its sales estimates due to the album’s unconventional, unmarketable sound. Drummer Phil Selway said, Capital Records saw “OK Computer” as ”more or less, ‘commercial suicide’. They weren’t really into it. At that point, we got the fear. How is this going to be received? Label representatives were reportedly disappointed with the lack of potential marketable singles, especially the absence of anything resembling their initial hit, “Creep”. I guess none of these experts heard “Karma Police” on the album.