Led Zeppelin IV Mysterious Advertisements

The fourth album by Led Zeppelin was released on 8 November 1971.  The untitled album has been most commonly referred to as Led Zeppelin IV.  It has also been called, the Four Symbols logoFour SymbolsThe Fourth AlbumUntitledRunesThe Hermit, and ZoSo.

“After all this crap that we’d had with the critics, I put it to everybody else that it’d be a good idea to put out something totally anonymous. At first I wanted just one symbol on it, but then it was decided that since it was our fourth album and there were four of us, we could each choose our own symbol.” – Jimmy Page 1971

Even the advertisements for the album were mysterious.  Check out this billboard that popped up on Sunset Blvd. in Hollywood California promoting the release.

Led Zeppelin IV Billboard Symbols Ad Sunset Blvd Hollywood Cakifornia

Here’s is another mysterious ad that appeared in Billboard Magazine…

ZOSO Led Zeppelin IV Symbols Advertisement 1971

Billboard even wrote an article a month before it’s release about the “Mystery” Jacket…

Led Zeppelin IV Billboard Magazine Article ZOSO Mystery

The meaning of the symbols can be found here…

Led Zeppelin IV “ZOSO” Symbol Meanings

 The photo on the album is pretty obscure and mysterious itself.  Click below to read about it…

Led Zeppelin IV Building Location


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