The Jimi Hendrix Experience “Bold As Love” Album Cover Artwork

Axis: Bold as Love, the second studio album by The Jimi Hendrix Experience was released in December of 1967.  The record label chose an Indian based painting of the band for the cover because at the time, “All Things Indian” was the fad of the music world.  The cover shows a painting of Jimi HendrixNoel Redding and Mitch Mitchell superimposed over a mass-produced Hindu painting.

Jimi Hendrix Blod As Love Album Cover Artwork

Here is the actual photo of the band taken by photographer Kal Ferris and used by artist Roger Law for the painting.

The Jimi Hendrix Experience Bold As Love Photo Kal Ferris Hindu Indian

The Hindu painting known as Viraat Purushan-Vishnuroopam is an iconographical form and theophany of the Hindu god Vishnu or Krishna.  Here is the painting that inspired the Bold As Love album cover.

Jimi Hendrix Bold As Love Viraat Purushan Vishnuroopam

Although he appreciated the symbolic meaning, Hendrix was disappointed with the album cover.  He thought it would have been more appropriate if the painting showcased his Native American “Indian” heritage instead of Middle Eastern “Indian”.  Despite Hendrix’ disappointment with the cover, it is one of the most popular Hendrix images around, gracing tons memorabilia, shirts and posters.  Here is the full version of the painting.

The Jimi Hendrix Experience Bold As Love Album Cover Full Version

This wasn’t the only time Hendrix was upset with an album cover.  Click below to read about that one…

What Jimi Hendrix Wanted As The “Electric Ladyland” Album Cover


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