Sublime’s Unofficial Mascot Brad Nowell’s Dalmation “Lou Dog”

Brad Nowell’s famous Dalmatian “Lou Dog” was named after Brad’s grandfather, Louie Nowell.  As the unofficial mascot of Sublime, “Lou Dog” was pretty much the 4th member of band.  “Lou Dog” pretty face has graced Sublime merchandise and album covers…

Sublime "Lou Dog" What I Got Album Cover Brad Nowell Mascot

“Lou Dog” toured with the band and was allowed to wander the stage during Sublime live concert performances. Rumor has it Louie became deaf from always being around the loud music.

Sublime Lou Dog Bradley Nowell Live on Stage

“Lou Dog” was included in many of Sublime’s official band photos…

Sublime Band Photo with Lou Dog Bradley Nowell Mascot Dalmation

This dog was really truly a part of the band and Nowell’s family. Here’s Lou, Brad and his son Jakob James Nowell.

Bradley Nowell Son Jakob James Nowell Lou Dog Sublime

Louie was also referred to in the lyrics of many Sublime songs.

 “We took this trip to Garden Grove/It smelled like Lou Dog inside the van” – Garden Grove

“Livin’ with Louie Dog’s the only way to stay sane”  – What I Got

Me and Louie, run to the party…” – Doin’ Time

“I got a Dalmatian, and I can still get high” & “I don’t cry when my dog runs away.” – What I Got

Bradley Nowell Sublime Lou Dog

Sadly, “Lou Dog” was even at the foot of the bed on May 25th, 1996 when Brad Nowell died in his hotel room from a heroin overdose. Following Nowell’s death “Lou Dog” was taken care of by Brad’s friend and the co-founder of Skunk Records Miguel Happoldt until “Lou’s” death from old age on September 17, 2001.  R.I.P. LOU DOG!!Lou Dog Dalmatian Sublime RIP Bradley Nowell

Click below for the story on the death of Brad Nowell’s

Brad Nowell Of Sublime Died Here In San Francisco


  1. says:

    RIP lou dog. for sure you are having fun with brad in heaven

  2. Tony says:

    Goodbye lou dog. Youll always be close to my heart.

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